Basic of business communication pdf

Business communication also involves the ways; a company uses to share information for the promotion of its services or products to their consumers. Communication is a process whereby a message is successfully conveyed to the receiver. The message may include information, ideas, perceptions and symbols which are sent either with or without intention.

A successful communication can have effect even by means of signs and gestures. The traffic lights or the sign boards that we see on the roads are also means of communication where the traffic authorities intend to instruct us using these signs to ensure safety. Business communication involves the standard process of communication involving the aforementioned steps. It basically means the type of communication that aims at promotion of products and services and increasing sales and profits for a business, where the message can be conveyed through various channels of mass media or even personally.

Business etiquettes and skills play a major role in effective communication which requires what are known as the 7 Cs of business communication. An effective communication can be achieved only when the message is:. The communication taking place within the organization is called internal communication.

For an instance, the interaction between an employee and the boss regarding the business strategies or product development schemes etc. Internal communication can either be upward, downward or horizontal. These types are determined by the system of hierarchy. The communication from the director of a company with their subordinates is downward and the vice versa of it would be upward.

The interaction which takes place between the personnel of the same designation within an organization is referred to as horizontal internal communication.

Translate PDF. It is a process of exchange of facts, ideas, opinions and as a means that individual or organization share meaning and understanding with one another. In other words, it is a transmission and interacting the facts, ideas, opinion, feeling and attitudes.

It is the ability of mankind to communicate across barriers and beyond boundaries that has ushered the progress of mankind. Communication had a vital role to play in ensuring that people belonging to a particular country or a culture or linguistic group interact with and relate to people belonging to other countries or culture or linguistic group.

Communication adds meaning to human life. It helps to build relationship and fosters love and understanding. It enriches our knowledge of the universe and makes living worthwhile. Business communication is marked by formality as against personal and social communication.

The success of any business to a large extent depends on efficient and effective communication. All such communication impacts business.

Done with care, such communication can promote business interests. Otherwise, it will portray the organization in poor light and may adversely affect the business interest. Communication is the life blood of any organization and its main purpose is to effect change to influence action.

In any organization the main problem is of maintaining effective communication process. The management problem generally results in poor communication. Serious mistakes are made because orders are misunderstood. The basic problem in communication is that the meaning which is actually understood may not be what the other intended to send. It must be realised that the speaker and the listener are two separate individuals having their own limitations and number of things may happen to distort the message that pass between them.

When people within the organization communicate with each other, it is internal communication. They do so to work as a team and realise the common goals. It could be official or unofficial.

Modes of internal communication include face-to-face and written communication. Memos, reports, office order, circular, fax, video conferencing, meeting etc.

When people in the organization communicate with anyone outside the organization it is called external communication. These people may be clients or customers, dealers or distributors, media, government, general public etc. No business can develop in the absence of effective communication system. Exhibit: 1 1. It is the information exchange by words or symbols.

It is the exchange of facts, ideas and viewpoints which bring about commonness of interest, purpose and efforts. Newman and Summer Jr. It is essentially a bridge of meaning between the people. Therefore, the main purpose of communication is to inform, or to bring around to a certain point of view or to elicit action. For instruction: The instructive function unvarying and importantly deals with the commanding nature. It is more or less of directive nature. Under this, the communicator transmits with necessary directives and guidance to the next level, so as to enable them to accomplish his particular tasks.

In this, instructions basically flow from top to the lower level. For integration: It is consolidated function under which integration of activities is endeavoured.

The integration function of communication mainly involves to bring about inter-relationship among the various functions of the business organization. It helps in the unification of different management functions. For information: The purposes or function of communication in an organization is to inform the individual or group about the particular task or company policies and procedures etc.

Top management informs policies to the lower level through the middle level. In turn, the lower level informs the top level the reaction through the middle level. Information can flow vertically, horizontally and diagonally across the organization. Becoming informed or inform others is the main purpose of communication. For evaluation: Examination of activities to form an idea or judgement of the worth of task is achieved through communication.

Communication is a tool to appraise the individual or team, their contribution to the organization. For direction: Communication is necessary to issue directions by the top management or manager to the lower level. Employee can perform better when he is directed by his senior.

Directing others may be communicated either orally or in writing. An order may be common order, request order or implied order. For teaching: The importance of personal safety on the job has been greatly recognized.

A complete communication process is required to teach and educate workers about personal safety on the jobs. This communication helps the workers to avert accidents, risk etc. For influencing: A complete communication process is necessary in influencing others or being influenced. The individual having potential to influence others can easily persuade others. It implies the provision of feedback which tells the effect of communication. For image building: A business enterprise cannot isolate from the rest of the society.